Over the past six years, in America, Amazon Alexa has become a household name, giving the brand a substantial lead in the growing smart-speaker market. Today, more than 85,000 devices incorporate Amazon’s digital assistant, and the company is looking to repeat its success in the Indian Market.
Bollywood icon Amitabh Bachchan is now Alexa’s first celebrity voice for artificial intelligence in India. Last year, the company announced plans to introduce celebrity voices to their devices via 99-cent upgrades. Amazon uses neural text-to-speech technology that mimics voices and is hopeful that users will enjoy talking to pop culture personalities.
Amitabh Bachchan is the first of, hopefully, many Indian celebrities, whose voice Indian users will be able to enjoy. The feature will become available in 2021 via an upgrade. To activate it, a user must say – Alexa, Say Hello to Mr. Amitabh Bachchan. When a user utters those words, the device will begin replying in the voice of the 77-year-old movie star. Simple features such as this one add a dose of amusement to everyday life.
Bachchan’s Movie Helped Teen Patti Explode Online
Amitabh Bachchan is as prolific an actor as they come, with more than 200 credits to his name, but most game enthusiasts remember him from his starring role in the 2010 movie, Teen Patti. While the film was not a big hit, it remains a favorite to those that love the game, boosting its popularity with newer generations. In recent times, Teen Patti interest is surging in India and around the world, thanks to movies such as this one and the internet exposing new players to its charm.
Today, the game is a mainstay at online casinos that feature live table action. Some platforms may offer both the classic version as well as variations of Teen Patti. Seeing as Indians are free to enjoy real money games at offshore online casinos, many are doing just that. Due to smartphone accessibility, playing digital casino games is growing more popular. Teen Patti is just one Indian game available at these sites. Other available games include Andar Bahar and Rummy. Thus, nowadays, when people want to play traditional Indian card games for real money, they have a viable alternative to land-based casinos.
Bollywood Stars Are a Major Presence on Amazon Prime
Going by estimates from consultancy firm RedSeer, Amazon Prime has more than ten million users in India. In August of this year, the company announced that it saw a two-fold increase in Prime subscriptions in the country. Globally, more than 150 million people enjoy this video service that is featuring more and more Indian content in the Western world, as many Indian movies and shows are making their way onto Prime. While we mentioned Teen Patti above, one of Amitabh Bachchan’s most famous hits, Sholay, is available on Prime. A quintessential Bollywood classic, and India’s answer to Sergio Leone westerns, full of iconic scenes and dialogue. Other famous Bollywood titles that people from all corners of the planet can enjoy on Prime include 3 Idiots, Dil Chahta Hai, Section 375, Munna Bhai M.B.B.S, Luck by Chance, Gully Boy,
and more. The Bollywood offering is continuously expanding, as more Indian movies make their way onto the platform.
Amazon’s Echo Dot Launches in India, Will It Use Bachchan’s Voice?
While Amitabh Bachchan is the first Indian celebrity to lend his voice to an Amazon device, in the US, Hollywood actor Samuel L. Jackson was the one that had that privilege. In late 2019, he signed on to allow Amazon to mimic his voice via its natural text-to-speech technology for Alexa devices. Shortly, leveraging the audio deep fake technology, Jackson’s voice became available for Amazon’s Echo device.
Now, Amazon has announced that users may pre-book sales of Echo Dot in India. The company claims to have reduced the Echo’s voice response by hundreds of milliseconds thanks to new electronic chips. The fourth-generation device will cost Rs. 4,499, and it comes in a spherical design with a light ring. The company has added many improvements making interaction more natural and convenient. Come 2021, Indian users should be able to upgrade and have the device speak while imitating Bachchan’s voice.