After removing the controversial ad, the jewelry brand Tanishq has collaborated with many famous stars.
Jewelry brand Tanishq is in controversy over its latest advertisement. In an advertisement, the brand showed an Indian girl as the daughter-in-law of a Muslim house. After this, people trolled the brand fiercely on Twitter and accused the brand of promoting ‘Love Jihad’. Tanishq finally removed the ad.
With ad removed, the brand issued a statement defending itself. Tanishq wrote that we are saddened by people’s feelings of hurt and are removing ad.
After this, famous celebrities such as Javed Akhtar, Swara Bhaskar and Soni Razdan have came in support of Tanishq on this controversial case.
Swara expressed her disappointment at brand’s decision and tweets that the brand should not have done so.
Swara tweets, ‘It is sad to be lacking in spine and conviction. Everyday many women and men receive death threats on social media. They stand against it. It is unfortunate that a large corporate group could not muster the courage and resources to endure a few days of trolling. ‘
At the same time, Alia Bhatt’s mother Soni Razdan has also put her side on this matter.
Soni tweets, ‘Dear Tanishq, change your advisor. A few trolls do not make a country. ‘
Poet and writer Javed Akhtar tweets, ‘that if people marry in a different religion whether in films or real life, some people have always problems with it.’