Century Real Estate’s New Ultra-Luxury Project Clocks Rs 450 Crore in Pre-Launch of Phase 1
Codename Built Rare is located adjacent to the Karnataka Golf Association and spans 8.5 acres.
Century Real Estate’s Codename Built Rare will be launched in two phases with 347 exceptionally luxurious residences and is projected to generate Rs 2,200 crore worth of revenue in both phases.
Century Real Estate on Thursday said its new ultra luxurious project at Indiranagar in Bengaluru, namely ‘Codename Built Rare’, has clocked an impressive Rs 450 crore in sales during the pre-launch of its phase 1. Located adjacent to the Karnataka Golf Association, Codename Built Rare spans 8.5 acres.
“The project will be launched in two phases with 347 exceptionally luxurious residences and is projected to generate Rs 2,200 crore worth of revenue in both phases,” Century Real Estate said in a statement.
The project, located in among the prime-most localities in the heart of Bengaluru, offers an array of 40+ amenities across 64,000 sqft spread across the project, including a rooftop pool, a Sky Café, and cabanas with exclusive views of the Rs 125-acre KGA golf course. The landscape & outdoor amenities are being crafted meticulously by the global legends CPG – who are known for landmark projects like the Changi Airport and Gardens by the Bay; Zachariah Consultants; and Indian construction leader BL Kashyap & Sons. With almost 80 per cent of the land area dedicated to green spaces & amenities, the development integrates luxury living with natural surroundings – a rarity in city centre developments, according to the statement.
The project is being showcased at a state-of-the-art Experience Center, which showcases a unique immersive ‘Phygital’ studio and a fully digital sales process. Backed by strong channel partnerships and Century Real Estate’s rapid pay-out model for its partners in all it’s new projects, Codename Built Rare’s remarkable success is a testament to the strong product offering, the unmatched location and the market’s trust in the Century brand.
Ravindra Pai, MD of Century Real Estate, said, “The wonderful response in such a short time speaks volumes about the trust placed in Codename Built Rare and Century Real Estate. Our unwavering commitment to innovation, design excellence, and partnerships has paved the way for this bright start. We’re just beginning a journey to redefine luxury living in Bengaluru.”
Maninder Chhabra, director of sales, marketing & CRM, said, “The wonderful response to the pre-launch of Codename Built Rare, with Rs 450 crore of sales already, is a testament to the rising popularity of our brand in the luxury segment. It is an exceptional product, at an unmatched location, on a lavish size of land, and is slated to be the future home of Bengaluru’s crème-de-la-crème. We’re thrilled to welcome the profile of buyers who have bought into it thus far, and are confident that the community of residents here will be a constellation of the stars of the Bengaluru’s elite from the corporate & business world – who are all, indeed – ‘Built Rare’!!”
