Bollywood’s reaction on Tanishq ad withdrawal!!

Tanishq is a famous jewellery brand in India. Many celebrities have promoted it. Recently it launched its new promotional tv ad. In the ad, Ekatvam(Oneness) jewellery line was revealed. It was a 45-second ad where a Muslim family was celebrating a baby shower of their daughter-in-law in South Indian style. This ad was not liked by most people and they showed their displeasure over Twitter. The ad was trolled mercilessly by the public. This ad showed its impact on Bollywood too as it divided the industry into two sections. One section of people were those who liked the ad while the other was completely against it. Kangana Ranaut was the first one from the film line who showed her displeasure over the ad on Twitter by a long tweet that compared the ad to love, jihad, and sexism.

On being asked by a fan that is it Divya’s voice which has been dubbed for the ad, Divya Dutta answered by tweeting, “Yes it’s my voice. It s sad it’s taken off the air. I loved it.”