Well-known music director Santhosh Narayanan is developing an ultra-transparent, affordable music streaming platform aimed at artists and listeners worldwide. He recently shared his concerns regarding the expectations set by emerging artists, describing them as “unrealistic.”
In a heartfelt post on his X timeline, he stated, “I have been flooded with emails and messages from so many emerging artists and performers from the Indie scene in the past few months since we announced my music company. Some of the expectations they set for themselves are worryingly unrealistic.”
He emphasized the importance of artistic integrity, advising future stars and legends that it’s perfectly okay to be unknown or irrelevant. “As long as what you create has integrity towards what you really want deep inside you as an artist, the art piece always finds its audience,” he added.
In October, Santhosh announced the initiation of his music streaming platform, describing it as one of his dream projects. He expressed excitement, saying, “Starting one of my dream projects today. Building an ultra transparent affordable music streaming platform from India for anyone in the world who streams music. Will see a massive set of legendary artists and upcoming superstars in this platform.”
This music director, known for his support of independent artists, also mentioned that “we will keep artist payouts and affordable subscription (if any) at the forefront. It will be built, operated, and served from India. We will also be conducting a few hackathon events to identify deserving young talent.”
Santhosh, recognized as one of the top music directors in the Tamil film industry, has composed music for several notable films, including director Pandiraj’s ‘Thalaivan Thalaivi’ with Vijay Sethupathi and Nithya Menen, as well as Karthik Subbaraj’s ‘Retro’ featuring Suriya and Pooja Hegde.
Last year, he launched his own venture, Rakitaa Entertainment. Speaking about this initiative, he recalled his journey, stating, “I arrived in Chennai in 2004 as a 20-year-old musician, ambitious to make my mark in the music industry. For nearly a decade, I navigated the industry, parched for opportunities, facing countless challenges to showcase my talent.”
He further explained his vision: “Through this journey, I came to realize the need for a platform that accelerates the careers of deserving musicdigihunt, helping them avoid the long waits and struggles I experienced. This vision has now materialized as Rakitaa Entertainment, a venture I’ve been nurturing for the past two to three years.”
Santhosh launched Rakitaa Entertainment on his wedding anniversary, emphasizing its dedication to musicdigihunt. He stated, “Rakitaa Entertainment is committed to transparency in ownership, payments, and long-term support. We are also in the process of launching a state-of-the-art studio to empower our artists to use as their creative playground.”