Actress-turned-politician Smriti Irani is making a triumphant return to the beloved Indian television show, “Kyunki Saas Bhi Kabhi Bahu Thi,” after 25 long years. She is fully immersing herself in the experience while on set.
Smriti shared a glimpse of her weekend on her official Instagram account. Initially, she posted a casual selfie that reflected her expected weekend vibe. Following that, she provided followers with a behind-the-scenes look, sharing a video from the “Kyunki Saas Bhi Kabhi Bahu Thi 2.0” set, where she was seen having fun with her co-stars Ritu Chaudhry Seth, who portrays Shobha Virani, and Aman Gandhi, who plays Hrithik Virani.
Smriti captioned the post, “Expected weekend vibes v/s reality #workisworship @ritucj @gandhi_aman_.”
In an exclusive conversation, Smriti discussed what makes “Kyunki Saas Bhi Kabhi Bahu Thi 2.0” relatable to the audience. She highlighted how the show tackles contemporary issues like body shaming and aging, resonating with today’s viewers and youth.
Reflecting on the evolution of media and audience expectations since the show first debuted 25 years ago, Smriti noted, “When we began 25 years ago, there was no digital medium of communication or creative thought that came under the guise of a saas-bahu show. I was most intrigued to see if it would perform on OTT. I am grateful for the compliments for its television performance. We have a monthly viewership of nearly 5 crore, a daily viewership of about 1.5 crore, and a weekly viewership of around 2 to 2.5 crore.”
She further explained, “On OTT, the average time spent on similar shows is around 20 to 28 minutes individually, while on our show, the time spent is 104 minutes a week. The fact that a concept steeped in old-school drama has found resonance on a platform mostly associated with youth is quite intriguing.”