From Oscar winner A.R. Rahman creating magic on the ghats of the Ganges in Varanasi, Uttar Pradesh, to renowned singer Sonu Nigam paying tribute to 100 years of Mohammed Rafi at Kashmir’s Dal Lake, a galaxy full of stars is all set to illuminate NDTV’s new venture, NDTV Good Times—a platform for live concerts and immersive cultural experiences.
Exciting New Dimension
The channel is venturing into an exciting new dimension with the launch of NDTV Good Times, which focuses on live concerts and immersive cultural experiences.
Rahul Kanwal, CEO and Editor-in-Chief of NDTV, stated, “NDTV has always stood at the intersection of storytelling and society. With NDTV Good Times, we take that commitment into the realm of live culture and experiences—curating iconic performances that will not just entertain but also inspire, connect, and create lasting memories for audiences across India.”
Promising a Cultural Celebration
NDTV Good Times will present artists across multiple cities, curating evenings that promise to transcend mere performances and turn into true celebrations.
- Rahman will enchant audiences at the sacred ghats of the Ganges in Varanasi.
- Sonu Nigam will honour Mohammed Rafi with a spectacular tribute at Dal Lake in Srinagar.
- Shankar-Ehsaan-Loy will bring their powerhouse music, while Jubin Nautiyal and Neha Kakkar will electrify the crowd with their vibrant energy.
Rahul Shaw, Chief Experiences Officer at NDTV, emphasized, “Live experiences are the new heartbeat of culture globally—and they create deeply personal connections. NDTV Good Times is about reimagining that heartbeat for India, bringing together the nation’s finest artists in extraordinary settings, ensuring that every performance becomes an occasion to remember.”
Crafting Unforgettable Experiences
What sets this venture apart is NDTV’s distinctive strength, with a vision to craft exceptional live experiences and the unparalleled reach to amplify them seamlessly across broadcast, digital, and social platforms. With a trusted ticketing partner like District already in place, NDTV Good Times aims to transcend traditional entertainment, making experiences unforgettable, unmissable, and unique.