Filmmaker Kiran Rao, whose directorial venture ‘Laapataa Ladies’ has impressively bagged 13 Filmfare Awards, has recently shared insights into the film’s production design and art direction.
Visual Texture That Stands Out
One aspect that truly shines in the film—besides its compelling performances and engaging storyline—is the meticulously designed visual texture.
When probed further about the production design, Kiran Rao explained, “A lot of this film, I felt would work only, if we created this world that was textural. It had some of the beauty of Indian villages without being unrealistic, without trying to beautify it or make it glamorous. Also, we didn’t want it to be too culturally specific but draw from the various kinds of local art and craft that we have.”
She elaborated on the collaborative effort with her production designer, Vikram Singh, stating, “We worked for at least 6 months prior to the film.”
Kiran noted, “We were not just immersing ourselves in a lot of photographs of villages from the last 20 years because some things have changed in the last 20 years. We wanted villages that were on the cusp of change. Not too remote and not too much stuck in time. The district where Jaya comes to do her printing and all of that, we wanted to mimic in the sense of what a small town close to a village would be. So, a lot of time went into visual research; we studied a lot of photography and also looked into various local art forms, especially traditional painting on the outside and inside of village homes.”
Presented by Jio Studios, ‘Laapataa Ladies’ is directed by Kiran Rao and produced by Aamir Khan and Jyoti Deshpande. The film is a collaborative effort under the banners of Aamir Khan Productions and Kindling Productions.









