After Argentina, Amul Becomes Sponsor For Portugal, Posts Doodles Featuring Messi and Ronaldo


After becoming the first Indian regional sponsor for Portugal in the FIFA World Cup 2022, Amul tweeted a doodle ad featuring its mascot having buttered bread with Ronaldo.


Amul Doodles Featuring Messi and Ronaldo

Trending News: We are less than a week away from the start of the FIFA World Cup 2022 in Qatar. But before the 32 teams start their campaign, they will play a couple of warm-up matches just to get used to the conditions. The football showpiece event, the first to be held in the Middle East, will kick off on November 20, in which 32 teams will compete. The final will be held on December 18 at Lusail Stadium.

India’s leading dairy supplier Amul has tied up with the Portugal’s national football team as a regional partner for the FIFA World Cup 2022. This comes after the brand tying up with the Argentina national team as a regional partner for the tournament. With these tie-ups, Amul now has rights to the two best footballers of this generation – Cristiano Ronaldo and Lionel Messi.

After becoming the first Indian regional sponsor for Portugal in the FIFA World Cup 2022, Amul tweeted a doodle ad featuring its mascot having buttered bread with Ronaldo. “Portu-goal. Amul Ronal-ko-do,” the text over the doodle said. Cristiano Ronaldo has played in four World Cups and is about to make it to a record-tying fifth this month in Qatar.

SEE AMUL POST FEATURING RONALDO HERE:

#Amul Topical: Amul is the proud regional sponsor of the Portugal football team! pic.twitter.com/RVHWmmzlwe

— Amul.coop (@Amul_Coop) November 15, 2022

Earlier in September, Amul had announced its partnership with Argentina through another social media post.

SEE THE POST HERE:

#Amul Topical: Amul is the proud regional sponsor of the Argentina football team! @afa pic.twitter.com/AoilWNnP4a

— Amul.coop (@Amul_Coop) September 30, 2022

Amul’s chief operating officer Jayen Mehta said, “Amul is proud to announce its association with the Portugal Football Federation. Football is a global sport and has a huge fan following in India too. Sports and nutrition go hand in hand and through this association we encourage the football fans of India to take up physical fitness and nutrition for a healthy lifestyle.”

He added, “Portugal have some of the best the footballers in the world like Ronaldo, Bruno Fernandes and Bernardo Silva. They play a passionate game of football thus enthralling the fans. We wish the team the very best in the upcoming World Cup as they play with energy and enthusiasm that resonates well with the vibrancy that Amul as a brand represents and we are looking forward to a great association over the next one year.”

Published Date: November 16, 2022 3:41 PM IST

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