Chinese smartphone shipments fell 11% in Q3, says research firm

Smartphone shipments in China fell 11% year-on-year in the third quarter as the country’s slowing economy took its toll on consumer demand.

Smartphone shipments in China fell 11% year-on-year in the third quarter as the country’s slowing economy took its toll on consumer demand, research firm Canalys reported Thursday.

Brands shipped a total of 70 million smartphones to retailers in the period, up from 78.9 million in the same period last year.

While Apple Inc was the only brand to buck the trend, with shipments rising 36% to 11.3 million, analysts say the increase was due to demand for the iPhone 14 Pro model and demand for the iPhone 14 Pro model. base model iPhone 14 was weak.

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The dip continues an ongoing trend for the industry, which has faced challenges in recent years ranging from the global chip shortage, the economic impact of China’s zero-COVID policy and longer consumer upgrade cycles.

“Sellers have suffered in recent quarters from rapidly declining demand and high inventory, which has severely damaged confidence in the overall supply chain,” Canalys analyst Toby Zhu wrote in the report.

Vivo, owned by Shenzhen-based conglomerate BBK, was the top-ranked brand in the quarter, with 14.1 million devices and a 20% market share. The top three brands – vivo, OPPO and Honor – saw shipments drop by 23%, 27% and 16% respectively.

Apple is currently the fourth best-selling brand in China, with a market share of 13%.

The company “is not currently isolated from weak consumer demand in mainland China,” wrote Canalys analyst Amber Liu, adding that the company has launched aggressive promotions on previous-generation devices to fend off competition from rivals.

Xiaomi Corp, which was the fifth best-selling brand, saw shipments fall by 17%.

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