Reliance Brands Enters Franchise Deal With Italian Shoe Maker Tod’s SpA

New Delhi:

Reliance Brands Ltd (RBL) on Monday said it has entered into a long-term franchise agreement with Tod’s SpA to become the official retailer of the Italian luxury lifestyle brand for the Indian market.

As per the agreement, RBL is the official retailer of the brand in the Indian market across all categories including footwear, handbags and accessories, a joint statement said.

In addition, RBL will also manage Toad’s existing stores in India, which have been present in the country since 2008 with mono-brand stores at DLF Emporio, New Delhi and Palladium, Mumbai, and multi-brand e-commerce platform Ajio Lux.

“The existing channels will be managed by RBL and the focus will be on enhancing the brand’s potential in the market and strengthening their digital presence,” the statement said.

Commenting on the development, Darshan Mehta, MD, RBL said that Todd has carved a niche for itself on the global luxury front.

“A name that conjures images of luxury leather and Soigne materials, we are thrilled to partner with the brand to maintain the core values ​​of exceptional quality, craftsmanship and effortless elegance in the Indian market,” he added.

Todd’s General Brand Manager Carlo Alberto Beretta said: “We are very pleased to partner with the country’s leading luxury retailer as we believe our common passion for quality and modern and sophisticated lifestyles gives us the potential of this important partnership. to be fully expressed”.

RBL, the retail arm of Reliance Industries Ltd (RIL), is a subsidiary of Reliance Retail Ventures Ltd. It commenced operations in 2007 to launch and build global brands in the luxury to premium segment in fashion and lifestyle.

Over the past five years, RBL has also invested in manufacturing and operating domestic Indian designer brands.

Listed on the Milan Stock Exchange, Tod’s distribution network includes 318 dos (directly operated stores) and 88 franchise stores worldwide. It was founded over a century ago as a small shoe factory in Cassette d’te.

All of Tod’s products are made entirely in Italy, a specialty that has been passed down through generations.

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