The craze of Hollywood movies and South Asian filmmakers has left Bollywood speechless. Bollywood’s main consumers are evolving and the film industry is now seen as a primarily urban phenomenon. The release of ‘Spiderman: No way home’ and ‘Pushpa’ has caused more commotion on the internet than the newly released films like ’83’. The competition for Bollywood has become tough. There are a few fields where Bollywood needs to make a comeback. Check them out:
Mass Connect: Bollywood has completely forgotten about this segment of the audience. It relies on its celebrities to get them into festival halls. Even the joyful content is starting to yield diminishing benefits since it has become snobbish in nature. By completely ignoring this demographic, the road to recovery after the pandemic has become extremely difficult as film after film has failed to attract audiences. This audience is responsible for the rapid revival of Southern industry. This is the demographic that Southern filmmakers aspire to, and it is this audience that has propelled Pushpa to great success. This audience is given away by Bollywood to whoever wants it.
The connection of young people to Bollywood: Bollywood is preachy in the eyes of the youth. The ‘cool’ factor has decreased significantly. The constant rise of pedantic and preachy cinema aimed at adult audiences has led the kids to prefer Marvel. If you go to a theater, Spiderman is in high demand. Along with Sooryavanshi, Eternals were in high demand. The youth are becoming disillusioned with Bollywood because of the aging Superstars and a lack of new talent. Compared to its Hollywood counterparts, the millennials do not find Bollywood as glamorous as it used to be. Even the 7-15 age group is heavily influenced by Hollywood brands.
(Also Read: 83 Box-office Week 1 Collection: Ranveer Singh and Deepika Padukone Starrer Finally Enter Rs 70 crore Club – Deets Inside)
The survival of a movie industry depends on its cinematic influence, and Bollywood is losing it in its own backyard. If no course correction is made, it will go backwards rapidly. Bollywood needs to reclaim its mojo!
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