Samsung Announces Organisational Changes In India Business

Samsung announces organizational change in India business

Samsung makes organizational changes to its India business


New Delhi:

South Korean consumer electronics major Samsung on Wednesday announced top-level organizational changes in India aimed at creating greater synergy between its various businesses.

According to a statement, the company has appointed CH Choi as the new division leader for the consumer electronics business, while Jinsock Lee will be the division leader for the network business and will be based in Mumbai.


Jongbum Park will continue to be the division leader for the mobile business.

“Mohandeep Singh will be the new head of sales, marketing and operations for the consumer electronics business, while Raju Pullan will be the head of sales and retail for the mobile business,” the statement said.

Aditya Babbar will lead product marketing for the mobile business.

The move will help “provide an enriching and meaningful experience for its diverse businesses and consumers, as the company expands its footprint in India and makes new advances in innovations driven by the technologies of the future”.

Samsung’s chief marketing officer Asim Warsi will step down but will continue his association with the company as an advisor.

“Asim Warsi will take a different professional path and in this he will be associated with Samsung India,” the statement said.

In addition, Samsung is creating three new teams – India Customer Experience (ICX) and Business Strategy, Direct-to-Customer and Enterprise Business – to drive operational synergy and improve consumer experience.

Dipesh Shah, Managing Director, Samsung R&D Institute Bangalore, will also lead the new ICX and Business Strategy team to create multiple device experiences for Indian consumers.

The new direct-to-customer team will be led by Sumit Walia, who will also lead the corporate marketing team. The Enterprise Business team will be headed by Akash Saxena.

The South Korean tech giant reported a revenue of Rs 75,886.3 crore in 2020-21.

“These changes will help Samsung continue to serve its consumers and partners in India as we have done over the past 25 years and achieve our vision of empowering Digital India,” the statement said.


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