According to preliminary data shared by global market research firm Canalys, Apple has finally managed to grab the second spot in the global smartphone market, leaving Xiaomi at the bottom of the third position. The company managed to garner a market share of 15 percent in the third quarter of 2021, thanks to strong demand for the new iPhone 13. Also Read – Flipkart’s Big Diwali Sale Begins October 16: List of Best Deals on Smartphones, Smart TVs, Home Appliances

Samsung still holds on to first place

As per the data shared by Canalys, Samsung has managed to remain the leader with 23 percent share, followed by Apple with 15 percent market share and Xiaomi with 14 percent share. The fourth and fifth positions were occupied by Vivo and Oppo with 10 percent market share. Also Read – Apple Music may soon release on PlayStation 5: Report

Current problems faced by the smartphone industry

The report shows that global smartphone shipments declined by 6 per cent in the third quarter, due to the ongoing component crunch. Chip shortages will reportedly continue well into 2022, with chipset makers increasing prices to discourage over-ordering. This in turn is causing smartphone makers to reluctantly increase the retail prices of their devices. Also Read – Arm-Based Notebook PC Processor Market May Surge To $949 Million In 2021

In addition to chip shortages, local smartphone vendors are also being forced to implement last-minute changes in device specification and order quantity. Maximizing volume capacity is important to them to reduce costs and increase margins, but these communication errors between them and the retail and distributor channels are causing confusion and inefficiency. Because of this, many channels in the industry are currently very nervous about going into important sales holidays.

Apart from these issues, the channel list is also reportedly running dangerously low. This will be a major issue, as companies will not be able to meet the huge demand during the holiday season. This will make the discounts on smartphones less aggressive this year as compared to previous years. However, we can get to see a lot of bundled offers to keep the customers happy.


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