Talking about the association, Guneet Monga, CEO, Sikh Entertainment said, "Short content is one of the most exciting ways to collaborate with fresh talent. At Sikh, we take great pleasure in discovering and empowering up-and-coming young filmmakers and technicians. It was inspiring to see these stories come to life both on and off screen. I am glad that we share the vision of presenting captivating desi stories for an ever-evolving audience with Mini TV."
Speaking about the latest additions to the mini TV library, Vijay Subramaniam, Head of Content, Amazon, said, "At Amazon, the first rule of our playbook is to really partner with the ecosystem and build lasting associations that can enhance the overall viewing experience. Our association with India’s renowned content creators is a sincere attempt to fulfill our commitment to provide new, exciting and entertaining content on Amazon MiniTV."